BIMB Integrated Annual Report 2017

2018 BUSINESS PLAN AND OUTLOOK BUSINESS PLAN, STRATEGY AND FUTURE OUTLOOK (CONTINUED) Takaful Takaful Malaysia in 2018 will remain focused on sustaining its position as the market leader in the Family Takaful business whilst expanding its market share in the General Takaful business to establish a strong foothold in the industry. The Company will continue to enhance its digital capability to increase its product and service accessibility to the consumers by intensifying its online marketing initiatives. The Company will also embark on multiple digital initiatives to further develop ‘customer centric’ value propositions to remain competitive in the industry. The Company will carry out its key initiatives, including an active management strategy as well as prudent investment and underwriting activities to deliver sustainable results for its shareholders and promote financial security to its customers. The Company will amplify its brand presence and the 15% Cash Back offered to its customers for making no claims during the coverage period. Takaful Malaysia will continue to emphasize the four core areas of customer reach, operational agility, cost competitiveness and stakeholder confidence to firmly establish the Company as the preferred choice for insurance amongst the consumers. AUDITORS The auditors, Messrs KPMG Desa Megat PLT, have indicated their willingness to accept re-appointment. The auditors’ remuneration is disclosed in Note 37 to the financial statements. Signed on behalf of the Board of Directors in accordance with a resolution of the Directors: Tan Sri Haji Ambrin bin Buang Director Noraini binti Che Dan Director Kuala Lumpur, Date: 28 March 2018 DIRECTORS’ REPORT FOR THE FINANCIAL YEAR ENDED 31 DECEMBER 2017 160 BIMB HOLDINGS BERHAD Integrated Annual Report 2017